Making Reputations That Make A Difference

From Builders to Bouquets

10th February 2016

If working with the top girls’ school in Nottinghamshire has taught me anything, gender stereotypes hold no place in modern society. Especially in a public relations consultancy like ours where our clients are so varied that you can start talking about robotic lawn mowers and finish discussing a fleet of 26-tonne trucks.

With such a large female workforce generally in PR you’d be forgiven for thinking that at agencies with so few men, the boys would gravitate towards the masculine accounts: trucks, welding, construction … well this boy does flowers!

Working on the Interflora campaigns, I’m no stranger to a hydrangea, but looking at wedding flowers went from being a job to an obsession when we finally set a date.

Planning my own wedding, I’ve done the usual wedding show rounds and endured the hundreds of brides, bridesmaids, mothers of the brides in a room with wall to wall dresses, flowers and accessories … and I was in my element … checking out the trends for 2016 – the big styles, the not so big styles and getting to see what other people are doing!

Far from seeing a client account as intrinsically feminine or masculine, PR makes things more fluid – it’s more about the skill set or mind set rather than the topic suiting a particular personality.

If like me you’re actively working in a variety of sectors, it means you can think outside the box and use experiences gained in entirely different sectors to support growth and conquer challenges in others – although I wouldn’t recommend carrying roof tiles down the aisle!

Whether in press and media relations, social media or other digital communications we can look at campaign successes and see how that experience can translate onto our other accounts. From flowers and roof tiles to girl’s education and premium welding equipment, you’d be surprised how much crossover there can be.

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